Mission Produce is helping to lead the ripe avocado revolution with an innovative new best practices guide. Rolling out two versions simultaneously, one is geared toward retail with information such as handling and merchandising tips, as well as consumption data for the popular produce item; the second is for foodservice and contains information such as food safety practices, cutting and storing recommendations, and menu insights.
According to Mission Produce, education is key in maintaining and driving sales in the produce department and at the table. For example, did you know that avocados have five different stages of ripeness? Or that when receiving and handling avocados, the ripe fruit should be stored at 38-42°F/3.3-5.6°C?
In addition, Mission Produce advises that retailers position avocados in the front of the produce department to draw shopper attention and inspire impulse purchases. Not only will the beautiful fruit draw them in, but so will avocados’ superfood, heart-healthy nutritional value as a gluten-free item and a good source of fiber. For the growing consumer base that wants more options for their basket, Mission Produce suggests retailers should offer a variety of sizes and packages to give shoppers a choice. After all, variety is the spice of life.
Learn all of the AvocaDOs and DON’Ts at worldsfinestavocados.com/bestpractices
Last Revised: October 5th, 2016
Introduction
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General
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