Monterey Mushrooms' Mushroom Category Quiz

Did you know a harvester, on average, will pick 700 lbs of mushrooms in one day? Knowledge, in the case of mushrooms, could mean more cash in Quiz Quix winnings and your bottom line!

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Knowledge, in the case of mushrooms, could mean more cash in Quiz Quix winnings and your bottom line! IRI reports for the last 52 weeks show that the Mushroom Category represents 1.9 percent of Fresh Produce department sales, with signs pointing toward growth thanks to movements like blending these tasty fungi with meats for maximum flavor and health.

Even the James Beard Foundation has joined a partnership, The Blended Burger Project™, to create a more delicious, nutritious and sustainable burger.

One of Monterey Mushrooms’ latest launches, Let's Blend™, pre-chopped and seasoned to save consumers time and add flavor to their favorite meat dishes, showcases this as well.

This is likely a company you want to trust when it comes to flavorful mushrooms—Monterey Mushrooms is best known for the Heirloom portabella strain, bred and patented by its sister company, Amycel, in 2005, which now makes up 95 percent of brown mushrooms grown in the U.S.

Even though most retailers show shrink at store level of 12 percent for the category, Monterey Mushrooms has some who have been practicing category management and average below 6 percent on a consistent basis.

How do you continue to drop shrink? Here are a few quick tips to help maximize consumers’ mushroom experience:

Say no to slimy mushrooms. This is a sign they’re starting to break down, either by being warm for several hours or past the 10 days from the packed on date shelf-life.

The darker and thicker the veil, the more flavor—caution here, though, as these are more mature and will have a shorter shelf-life.

DON’T soak mushrooms in water when washing them, they will absorb the water and become spongy. Instead, advise shoppers to wipe the cap and stem of mushrooms with a damp paper towel. If preparing many mushrooms, run them under water quickly and immediately pat dry with a paper towel.

And lastly, if consumers purchased pre-packaged mushrooms, they should leave them in their packaging and place into the refrigerator—it is designed to keep mushrooms fresh.

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